FOR FEMALE FOUNDERS
ESTABLISHED FOUNDERS READY TO SCALE AND ENTER NEW MARKETS
ACCELERATE
6 month accelerator program for scale-ups and established ventures The ACCELERATE Program has been specially created for teams and founders ready to be the world’s future business leaders.
This unique accelerator program offers founders the opportunity to scale their business, refine their systems, build their profile, leverage PR opportunities, boost profitability, expand to new markets, seek capital and raise their personal profile. As an ACCELERATE founder you will be featured as a special guest speaker and share your story with an audience of invited guests and a panel of investors.
We don’t take your equity or lock you in. We offer connection and guided, flexible learning at your own pace, anywhere, anytime. ACCELERATE your ideas, be seen, scale up and live the life you have been dreaming of.
Award Winning 6 Month Virtual Accelerator Program
An award-winning virtual accelerator designed with the needs of busy women in mind.
Weekly live calls and webinars, an online hub open 24-7 allow you to learn anywhere, anytime.
You’ll also receive a monthly challenge task along with a printable workbook to download and complete.
One of the most important parts of this program is equipping our participants with the tools to support their dreams and the self-belief to know they can be anything they want. The program provides a safe and supportive yet challenging environment to guide you through stepping out of your comfort zone and into your power.
It takes knowledge, understanding and action to implement powerful marketing campaigns, analyse your financial information, think strategically and create innovative ideas and this program helps you to achieve this.
This program also features a Demo Day, an opportunity for Accelerate founders to pitch their brand to an audience of 350 invited guests and potential investors.
Up to Date Business Advice
All of our teachers, mentors and experts are running their own successful business and are across the latest business trends and changes.
Live calls with accomplished entrepreneurs from a range of industries
The Secrets to Success series features interviews from some of Australia’s most successful female founders. Learn from and be inspired by women who started out just like you and have now become successful entrepreneurs from a range of industries nationally and internationally.
Interviews with entrepreneurs from the tech, food, fashion, online, publishing, product, retail and service industries
Real advice from women that are running successful companies and are leaders in their industry.
Life Time Access
Structured 6 Month Program
6 month structured program with 6 key modules covering all verticals of business. Weekly tasks and assessments to keep you on track.
Practical Skills and Strategies
It takes knowledge, understanding and action to implement powerful marketing campaigns, analyse your finances, think strategically and create innovative ideas and we provide you with the tools, techniques and strategies to achieve this.
All Teachers are Successful Business Owners & Experts
At the Women’s Business School you will receive training from world leading women in business as well as mentoring, advice and access to entrepreneurs that have made it BIG in business!
Our teachers are all qualified experts in their fields as well as business owners themselves and know what it takes to build a business.
Connection with fellow business owners
At the Women’s Business School you are surrounded by a community of
like minded women that have got your back from the fellow founders participating in the course to the leading business expert running million dollar companies as mentors and industry experts you will be supported every step of the way.
Flexible Learning
Different people have different learning styles and preferences and in this program you can choose to watch videos, listen to audio or read transcripts so that you can learn anywhere, anytime. Unlike other courses, this program has been designed to fit into women’s busy lives.
A supportive yet challenging environment
These programs have been designed to provide founders with proven practical strategies that can be implemented today. You won’t find hypothetical assessment tasks based on a sample start-up, instead all activities have been tailored for founders to adapt to their own business. We provide you with the tools, techniques and strategies to implement powerful marketing campaigns, analyse your finances, think strategically and create innovative ideas.
One on One Mentoring
6 one on one monthly mentoring sessions with our expert mentors. Our mentors are a diverse group of highly experienced leaders and entrepreneurs.
ACCELERATE MODULES
Purpose & Passion #wbs021
In this module we dive deeper into the concepts of purpose and vision and how to create a business model that works with these elements to produce something truly exceptional.
Building your tribe #wbs024
Business is no longer about building a large faceless empire but about building a loyal, engaged and connected tribe.
Becoming an expert #wbs022
In this module we look at how to become an expert and the strategies and techniques that will help you to achieve this.
Systems & Scaling #wbs023
Creating systems and processes to follow allows a brand to run independently in a reliable, consistent and repeatable way.
Producing profit #wbs025
In this module you’ll learn how to truly understand your numbers and how to increase profits and secure investment.
Partnerships & pivots #wbs026
In this module we explore how to leverage new opportunities such as partnerships and changing direction in your business.
ACCELERATE MENTORS
This is just a sample of our amazing business mentors
YEMI PENN
DID YOU GET THE MEMO?
Yemi Penn is a force to be reckoned with when it comes to manifesting dreams and desires. Having had faced some challenges in her child and adulthood she has consciously decided to swim rather than sink, making a continuous note to herself and clients that we are all powerful co-creators. As an author managing multiple businesses with a podcast, documentary series on overcoming grief and trauma and numerous other love projects, she doesn’t intend on stopping there as doing what sets her soul on fire is her mantra. Whilst dreaming up her next venture she is mother to two beautiful children, living in Sydney
MONICA MELDRUM
WHOLE KIDS
healWhole Kids is an Australian-owned organic food company created by a real mum and dad, Monica and James Meldrum. From humble beginnings in a tiny rented house in Richmond in inner city Melbourne, the couple launched the first organic snacks in the Whole Kids range in 2005.
Since then, Whole Kids has grown to become the largest range of award-winning organic snacks for kids in Australia. Even with two busy and beautiful kids of their own (yes, we’re biased), Monica and James continue to create new and innovative healthy foods for kids while using Whole Kids as a way to stand up and campaign on important social and environmental issues, with the aim of creating a healthier, happier world for kids.
Monica and James started Whole Kids after the idea came to them when they couldn’t find any healthy kids snacks to buy. Their philosophy is simple. They believe in creating a happier, healthier world for kids.
KAREN MCDERMOTT
SERENITY PRESS
Award winning publisher, author and advanced Law of Attraction practitioner, Karen McDermott, is a sought-after speaker who shares her knowledge and wisdom on building publishing empires, establishing yourself as a successful author-publisher and book writing. Having built a highly successful publishing business from scratch, signing major authors, writing over 20 books and establishing her own credible brand in the market, Karen has developed strategies and techniques based on tapping into the power of knowing to create your dreams. Karen is a gifted teacher who inspires others to make magic happen in their lives through utilising her power of knowing strategies. She mentors multiple new authors through her Everything Publishing Academy. After working with Karen, you’ll walk away with essential tools and know-how to write and sell your book, get published or build your own successful publishing business, all in your own way.
KRYSTAL SEANG
THE WOMEN’S BUSINESS SCHOOL
Krystal Seang is a Business Coach and Strategic Business Advisor who is deeply passionate about empowering small business owners to create the business of their dreams while creating a life of freedom and flexibility for themselves and their families. Krystal has 13 years of experience in entrepreneurship, marketing, sales, leadership, teaching and small business ownership across a diverse range of industries, that have prepared her to help entrepreneurs transform their business, and lives, in a way that aligns with their passions, values and talents. After bootstrapping and scaling her last startup, e-learning service Tutornova, and selling it in 2018, Krystal now focuses her expertise and love of mentoring, on coaching business leaders on how to successfully grow a viable business, while creating lifestyle freedom.
KYLIE-LEE BRADFORD
KAKADU ORGANICS
Kylie-lee Bradford is a proud Murrumburr women who grew up in a small Aboriginal community called Patonga in the heart of Kakadu National Park her company Kakadu Tiny Tots completely inspired by her mum Sheril who is a traditional owner and well respected elder of this region Founded in 2016 Kakadu Tiny Tots is an Indigenous owned company from Kakadu NT creating beautiful organic baby and children’s clothing that features hand painted Indigenous art and designs. Every little piece created comes with its own Dreamtime story. The company now called Kakadu Organics has grown incredibly fast over the last couple of years. Stockedin over 80 boutique stores around Australia including domestic and International airports.
ACCELERATE TEACHERS
SIMONE NOVELLO
Novello Partners
After a decade long successful career in credit card and airline loyalty programs for large corporates, followed by building several businesses of her own, and having a great deal of fun, Simone felt a growing misalignment between career and personal values. In 2010, she moved to the Blue Mountains in search of some answers following some big life events. After taking a break, She has decided to use her skills, network and experience in strategic partnerships for the greater good. Running a boutique partnership advisory firm Novello Partners, She loves to work with well-intentioned individuals and brands who genuinely wish to work towards a win-win economy.
CANDICE MEISELS
Candice Meisels PR
Candice Meisels PR provides PR Services and Support for Australian and New Zealand based Start-Ups and SMEs in a wide range of industries. Candice has achieved millions of dollars of coverage for clients across TV, Radio, Online and Print publications.
Candice previously worked with multi-national brands and understands the pressure placed on in-house Marketing and PR teams which is why she offers PR Campaign support to in-house teams.
Candice has also taught PR and Marketing, written two books on PR and Marketing and assists not for profits and charities where she can.
SUSAN PEARSE
Reinvention
Susan is a best-selling Hay House author, business expert and co-Founder of Mind Gardener who, for over 15 years, has introduced her mind gardening techniques into some of Australia’s largest and most high profile businesses.
She is a key adviser to CEOs and business owners who are looking to achieve incredible results, but with an equally positive personal impact
JESSICA NDENDA
Olive Lousie Social
Jess is an award-winning business owner, public speaker and women in business activist. Leaving her reputable corporate career in Learning and Development and sales, and building Olive Louise Social in 2015, she has successfully built one of Brisbane’s most recognised boutique marketing agencies, leading a team of 7 hardworking mothers, whilst raising her own tribe of 4 children. She is passionate about educating women to recognise they really can have it all if they are intentional about changing their thinking and learning practical tools to help them succeed.
KRYSTAL SEANG
The Women’s Business School
Krystal Seang is a Business Coach and Strategic Business Advisor who is deeply passionate about empowering small business owners to create the business of their dreams while creating a life of freedom and flexibility for themselves and their families. Krystal has 13 years of experience in entrepreneurship, marketing, sales, leadership, teaching and small business ownership across a diverse range of industries, that have prepared her to help entrepreneurs transform their business, and lives, in a way that aligns with their passions, values and talents. After bootstrapping and scaling her last startup, e-learning service Tutornova, and selling it in 2018, Krystal now focuses her expertise and love of mentoring, on coaching business leaders on how to successfully grow a viable business, while creating lifestyle freedom.
MICHELLE HOUSE
Rich Living
With 18 years’ experience in finance business management and marketing in the corporate world, SME and micro business world, Michelle has discovered the way we manage our money in our life is reflected in our business. Michelle applied her ‘real word’ financial strategies to her SME’s, micro businesses AND her life which has helped her clients find the balance between the things the need and want through her company RICH Living.
YOU DON’T HAVE TO DO IT ON YOUR OWN
At the Women’s Business School you are surrounded by a community of
like-minded women that have got your back from the fellow founders participating in the course, to the leading business experts running million dollar companies as mentors and guest industry experts you will be supported every step of the way.
The Secrets to Success series features interviews from some of Australia’s most successful female founders. Learn from and be inspired by women who started out just like you and have now become successful entrepreneurs from a range of industries nationally and internationally.
Interviews with entrepreneurs from the tech, food, fashion, online, publishing, product, retail and service industries
Real advice from women that are running successful companies and are leaders in their industry.
Bring your questions and connect live with successful female founders Each month we feature special guest speakers to give you the opportunity to hear their story first hand, ask questions, gain advice and talk directly with industry leaders from a range of fields who can help you grow your business. Having direct access to connect with women of this caliber is one of the most exclusive opportunities that being a part of this program offers.
One hour live online Q & A session with special guest speaker and industry expert held each month
The online group is your goto place for networking, help, business advice, resources and support.
Anytime you need to you can come to ask questions, watch videos, network, ask for help or just connect, chat and feel supported. This is a private group and a safe space for you to share about what’s happening in your business.By being part of this program you’ll have life time support from our mentors, experts and a whole community of women just like you running a business.
ACCELERATE MODULES
Purpose & Passion #wbs021
VISIONS OF SUCCESS
We’ve noticed a trend lately among female founders. They have a vision to do more than just make a profit or be their own boss. It’s a deep sense of purpose. In this module we dive deeper into the concepts of purpose and vision and how to create a business model that works with these elements to produce something truly exceptional.
Building your tribe #wbs024
SALES AND MARKETING
Marketing has changed so much in the last decade. In the old days marketing was about using the psychology of fear and scarcity to try to make people buy things. Now it’s all about honesty, authenticity and genuine connection. Business is no longer about building a large faceless empire but about building a loyal, engaged and connected tribe.
Producing profit #wbs022
FINANCIAL ABUNDANCE
Many businesses fail to make it to the next stage because they don’t have the funds to grow, misunderstand the relationship between pricing and profit or aren’t sure which questions to be asking their accountant. Whether you’re looking to hire more staff, open an office, expand internationally or increase your profits in this module you’ll learn how to truly understand your numbers and how to increase profits and secure investment.[
Becoming an expert #wbs025
EXPERT STATUS
Recognised experts are able to leverage PR opportunities, speak at events, write books, give interviews, provide commentary and are someone people look to for advice and inspiration. In this module we look at how to become an expert and the strategies and techniques that will help you to achieve this.
Systems & Scaling #wbs023
SCALE & SOAR
A scalable company has the potential to grow and expand far beyond where it is now. Creating systems and processes for staff to follow allows a brand to run independently and to produce products and services which can be created over and over again in a reliable, consistent and repeatable way.
The art of pivoting #wbs026
PARTNERSHIPS AND PIVOTS
When things go wrong your ability to find a solution can be the difference between success and failure. There’s always a creative possibility and those who know how to stay calm, stay positive and find the winning solution are the ones who will prevail. In this module we explore how to leverage new opportunities such as partnerships and changing direction in your business.
Who is the ACCELERATE
Program for?
This program is right for you if:
You’re committed to growing personally and professionally
You’re 100% committed to learning new things
You’re willing to actively watch the videos, attend the calls, do the assessment and implement what you learn
You really want to succeed and you’re ready to do what it takes to change your life
You’re committed to investing in yourself and scaling your start-up
You’re excited about the potential of your venture
You know you have a great idea and know you can do this!
Create a Business Action Plan
Create a solid Financial Plan
Identify Business Opportunities
Build Your Social Media Strategy
Group Mastermind
One on One Mentoring
Prepare a go to market strategy
“I loved the mix of formal training with opportunities for feedback and to be accountable with homework. As well as that, there were so many opportunities for one-on-one and group coaching, live feedback and support and a really varied selection of some of Australia’s most informed and successful business women to pass on their knowledge to us in webinars and training sessions“
“The ignite program helped us to really clarify our companies values, our “WHY” and who we were trying to sell to- our target market. We loved the “creating a life you love” where we explored and visualised where we wanted to see the business and what our dream work days look like. The course content highly relevant and loved connecting with other female entrepreneurs”
“The program speakers where inspiring, very approachable and came with a wealth of knowledge. The set tasks were relatable and assisted in developing ‘Kat & Fox’ further. I treasure the fact that I was pushed to address certain aspects I had neglected to do so prior to jumping in. The networking and contacts I made on the program have been invaluable to me even evolving into personal friendships!”
About ACCELERATE
This award-winning program gives you access to successful and accomplished entrepreneurs in your industry who you can connect with, learn from and be guided by.
We know firsthand how frustrating it is to attend a conference, course or event where all the presenters are men, giving examples of things other men have said and done or presenting quotes by men from books written by men. What about women, what does their perspective look like, how are they making it work and what does it take to be a successful businesswoman?
It was this yearning to hear more from high-level women entrepreneurs which inspired us to bring together some of Australia’s and the world’s most incredible, passionate, knowledgeable women we could find, a diverse range of women we know that you will relate to, who understand the challenges female founders face and are shaking things up in their industry right now!
Testimonials
Since 2009, we’ve been connecting new and emerging founders with experienced, high-level entrepreneurs.
We’ve focused on developing an incredibly supportive, inclusive, generous and uplifting community, who help each other to gain new referrals, avoid mistakes, solve problems and scale their business.
You’ll discover a community of entrepreneurs to guide you, support you, travel with you and help you to navigate your business, leadership or startup journey.
We are proud to have over 300 graduates of The Women’s Business School programs and our alumni companies include Kakadu Tiny Tots, FlexiFlow, MindBlank, Dinner on the Table, Serenity Press, Native Secrets, Expressions, Helpful Love, Sydney Flower School, Tree Hut Village, puctto, Jellystone Designs and many more!
“I chose the Women’s Business School Ignite Program because I wanted to get the know-how of running a business from woman who know what it takes to be a mum and run a business. I wanted to take my business from a side hustle to a profitable and sustainable business and I wanted to do that with a support network. This is exactly what I got from the Ignite Program.
I really enjoyed all modules but the best one was the Financial Abundance. I got so much from this module. I have set aside time every week to review my businesses financial position and i now understand all the “finance lingo” that was once a total blur. I know what I am spending and when I need to cut back. This module has been such a massive help.
I was really surprised how hands on Peace and Katy are. Not only do they run the business but they attend every call and respond to comments and messages super quickly. I was also surprised at the masterclass. The group of women were able to just get right into business planning mode and the guest speakers were excellent.
There are so many things that I liked but the key highlight for me were the group coaching calls. I gained so much from hearing from the industry experts. I enjoyed their stories of success and the practical advice that they gave.
I am more confident in making decisions and I am more confident to back myself. This program gave me the skills and the confidence to take my business to the next level. There is so much work when you are starting a business or when taking a side hustle mainstream. It can be really daunting. I was able to get through this stage with the support from the Women’s Business School.” Skye London Y Executive
Here are some examples of the outcomes experienced by alumni founders, bringing new-to-world innovative ideas that have been supported through WBS programs:
COMPANY A
- Accepted into the ICON Accelerator Program (Slingshot)
- Expanded national partnerships with Jim’s Group and Woolworths
- Secured 25k investment.
- Won a $3000 grant through the University of Newcastle.
- Won a national award – Small Business Champion Award 2018 for New Business
COMPANY B
- Created an investment ready corporate structure
- Created a Minimum Viable Product (MVP)
- Organised Innovative Patent and Trademarks
- Talking to investors for a seed round
- Talking to people in fashion from Australia, Hong Kong and Singapore
- Selected as one of 17 organisations to undertake the Dept of Industry Youth Employment Innovation Challenge
- Successfully secured a service agreement with Government
COMPANY C
- Entered new markets, with plans to be a national service within 5 years
- Expecting 50% growth in the next 12 months
- Implemented online training for new staff members
- Identified a new demographic for staffing candidates
- Formed 2 partnerships with major associations. One of these partnerships is expected to contribute to 25% growth in employees and 30% growth in revenue
COMPANY D
- Doubled annual turnover for 2017/2018 and on track to double again for 2018/2019
- Developed strong connections with high profile clients in the US, UK and Ireland
- Increased employees with 4 new team members
- Launched a print magazine and partnered with isubcribe for the digital version
- Increased national and international retreat events
- Have sold 5x more products in past 12 months
WE’VE THOUGHT OF EVERYTHING YOU NEED TO GET YOUR BUSINESS OFF AND RUNNING
Different people have different learning styles and preferences and in this program you can choose to watch videos, listen to audio or read transcripts so that you can learn anywhere, anytime. Unlike other courses, this program has been designed to fit into women’s busy lives.
We wanted an incubator program that would work for women in start-up mode, women with young families, women working a full time job while they build their start-up and all the other women who want to learn but can’t commit to full-time study and are looking for an alternative solution.
We wanted a program that they could easily fit into their days, with short, sharp, relevant content delivered in a range of formats. For each lesson you can access video, audio or printable transcripts.
For each module you will receive:
Video Tutorial
Audio recording
Transcript
Assessment task
We understand what it takes to be a woman in business.
Hi we’re Peace Mitchell and Katy Garner and if you haven’t already guessed we’re passionate about supporting women. We believe that to change the world we simply need to begin by helping women.
Investing in women has the potential to improve the outcomes for education, mental health, physical health and social wellbeing for now and for the future.
We love what we do and we’ve been featured in national and international media including, CNBC, Forbes.com, TEDx, The Today Show, Cosmopolitan and hundreds of other publications.
Together we’ve written numerous books including ‘How to create your own successful and profitable business from home’ which is sold in bookstores nationally.
We’ve traveled all over the world working with women in business and helping them to develop their business. We understand the challenges women face in business and are passionate about ensuring women feel supported to find success through our online community, business school, events and annual Awards program.
So What Exactly Is Included?
ACTION PLAN MASTERCLASS At this very special masterclass you will set your milestones for the next 12 months and create a targeted and specific action plan to scale your start-up
6 MONTH STRUCTURED INCUBATOR PROGRAM 6 month structured program with 6 key modules covering all verticals of business
SUCCESS SECRET VIDEOS FROM SUCCESSFUL FEMALE FOUNDERS The Success Secrets Series features accomplished women sharing their industry insider tips, strategies and stories to help you grow your business.
MONTHLY MASTERCLASSES Special guest speakers will join us for monthly online masterclasses. You’ll have the opportunity to take part by asking questions and hearing their inspirational stories, the challenges they’ve overcome and the strategies that have helped make them so successful
ONE ON ONE MENTORING 6 one on one sessions with our Mentors
MONTHLY GROUP MASTERMIND This powerful facilitated group call provides founders with a safe and supportive environment allowing them the opportunity to dive deeper into challenges they are facing, process new ideas and share honestly how they are feeling in real time.
YOUR INVESTMENT $6000 OR $500 a fortnight
Don’t Wait Any Longer. Start Forging Your Own Path Today!
APPLICANT CRITERIA:
Accelerate is for established companies which are 3 – 10 years in operation
We’re searching for ambitious founders and teams with innovative products and services