Author: Cassie Lee

This article was written by Susanna Heiskanen, Tuutu 2017 Silver winner for AusMumpreneur Sustainability *****   I started my business like so many before me because I wanted to make a difference. My goal was to offer a new product (Tuutu Finnish-style Baby Box with mattress and starter kit for the parent) to the market where there wasn’t anything like it in Australia. I did not know anything about setting...

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Article below is written by The Team at Reckon ***** Some business loans have a bad reputation. They are usually very easy to access and come with high interest rates that have in the past caught out many borrowers. However, when measured like-for-like with traditional financing options and considering the short term obligations and opportunities that face most small businesses, a business loan may very well be...

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Article below is written by Louise Marshall Head of Learning and Development – Global at Reckon *****   Your social calendar may be full of exciting Instagram worthy entries or (more likely) school events and weekly obligations. However, in the world of business, your calendar dates are a little more rigid and almost certainly less fun. But necessary, oh so necessary, to maintaining a functional business. Business dates can become...

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This article below was written by Leah Bond, Principal/Director of Brisbane Music Studio ******   It’s taken me disgracefully long to write this blog. I knew the due date and I even asked for an extension. Yet for days I’ve sat at my desk, contemplating an empty screen. Yesterday I finally realized why.   I struggle with feeling like an imposter. And this is because I’ve never been comfortable defining...

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This article below was written by Hayley Blieden, Managing Director of The Australian Superfood Co. ****** Two years ago, I launched The Australian Superfood Co with the aim of building recognition around the history, culture and identity of Indigenous Australians. Many people don’t know that Australia is home to some of the most nutrient-rich foods on the planet, and they’ve been growing in our backyard for over...

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Article below is written by Rochelle Courtenay, Founder of Share the Dignity *****   When I started Share the Dignity, I created a vision board from a list I called the, ‘GOLD TICKET LIST’. I was very clear and a bit dreamy with WHO I wanted as Ambassadors, and WHO I wanted as Corporate Partners.  I found every possible way I could contact them, through Facebook, Instagram, their...

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This guest post is writted by Victoria Coster, Credit FIX Solutions *****   In today’s fast paced world, being authentic in your marketing activities can be difficult at the best of times.   With social media and SEO becoming more and more competitive, and the addition of AI into the mix, it is vital that you concentrate on being genuine with your online marketing including your website material and your...

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This article was written by Natalie Roberts-Mazzeo, Miracle Mama ***** ­ Finding balance between motherhood and business can be challenging and when those challenges peak, it is tempting to want to quit on the spot! Yet often what pulls us back into the passion for our business is the drive to help others as well as our family.   I was working at a local yoga studio when I fell...

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