12 week incubator program for start-ups and pre-launch ventures  

Are you ready to create the business you’ve been dreaming of?
The Women’s Business School IGNITE incubator Program is perfect for you!

The IGNITE program has been specially created for women-led start-ups.

A dedicated 12 week incubator program that will teach you the steps to develop your business idea, practical steps for how to write a comprehensive strategic action plan, proven strategies for scaling your business through sales, marketing and social media, as well as mastering your finances and learning how to work in flow!  





This 12 week program will teach you the essential skills to grow a successful and profitable business.  This tailored online course provides steps on how to develop a business idea, practical steps for how to write a comprehensive business action plan and proven strategies for growing your business. 

The teachers are successful business women and leaders and the curriculum has been designed for women in business. Investing in yourself and surrounding yourself with supportive people who can help you reach your goals is the greatest gift you can give your business. 

We are so excited to help you IGNITE your business goals, fine tune your existing business or make your new dream business become a reality.

Up to Date Business Advice

All of our teachers, mentors and experts are running their own successful business and are across the latest business trends and changes.

Life Time Access

All content will be avilable for you to do the porgram over again when you need a refresher

Structured 12 week Program

12 week structured program with 6 key modules covering all verticals of business. Weekly tasks and assessments to keep you on track.

Practical Skills and Strategies

It takes knowledge, understanding and action to implement powerful marketing campaigns, analyse your finances, think strategically and create innovative ideas and we provide you with the tools, techniques and strategies to achieve this.

All Teachers are Successful Business Owners & Experts

At the Women’s Business School you will receive training from world leading women in business as well as mentoring, advice and access to entrepreneurs that have made it BIG in business!

Our teachers are all qualified experts in their fields as well as business owners themselves and know what it takes to build a business.  

Connection with fellow business owners

At the Women’s Business School you are surrounded by a community of like minded women that have got your back from the fellow founders participating in the course to the leading business expert running million dollar companies as mentors and industry experts you will be supported every step of the way. 

Flexible Learning

Different people have different learning styles and preferences and in this program you can choose to watch videos, listen to audio or read transcripts so that you can learn anywhere, anytime. Unlike other courses, this program has been designed to fit into women’s busy lives.

A supportive yet challenging environment

These programs have been designed to provide founders with proven practical strategies that can be implemented today. You won’t find hypothetical assessment tasks based on a sample start-up, instead all activities have been tailored for founders to adapt to their own business. We provide you with the tools, techniques and strategies to implement powerful marketing campaigns, analyse your finances, think strategically and create innovative ideas.

One on One Mentoring

6 one on one monthly mentoring sessions with our expert mentors. Our mentors are a diverse group of highly experienced leaders and entrepreneurs.

Discovering your true potential - Dreaming Big #wbs001

Connect with the essential attributes necessary for doing successful business the authentic, powerful feminine way.

Ensure you are set to play big from the start with the right frameworks, foundations, mindsets and strategies in place.

Learn how to bring an authentic approach to launching your business.

Learn how to harness the 5 feminine leadership traits that are advantages in today’s business world.

Access your inner business wisdom and silence your inner critic.

Calling in your Digital Community - The Power of Digital Media #wbs004

Discover how to create a powerful digital presence to help you engage with your customers, open up new market opportunities, be found by people everywhere and increase your sales leads and conversions.

Website design and why it’s important
How to make social media marketing work for you.
Be found online with search engine optimisation.
The power of email marketing.
Content is king, using content marketing to promote your brand.
Creating a winning digital strategy to launch your new business and grow an online following.

Sharing Your Story - Developing a Marketing Strategy #wbs002

Create a unique and powerful brand identity that will tell your business’ story in a meaningful and memorable way and ensure that your brand will consistently stand out from the crowd.

Identify who your ideal customer is, what their problems are and how to connect and engage with them in an authentic way to solve their problems.

What is a brand?
Designing your unique business brand.
Branding in practice.
How a strong brand helps you sell more.

Creating Financial Abundance - Know your Numbers #wbs005


Harness the power of your finances by tracking, recording and analysing your numbers to discover what’s happening in your business and the potential areas for growth and profitability.

Creating abundance.

Changing your personal money stories.

Know your numbers how to compile and analysing your profit and loss reports.

Pricing and why the price you set matters.

Calculating your projected income.

Cashflow and how to make it work for you.

Master the Art of Sales - Creating your Sales Strategy #wbs003


Learn how to overcome the fear of sales, listen to your customers, perfect the art of selling and create your own sales strategy to skyrocket your businesses profitability and potential.

Overcome your fear of selling.
Engage with your clients in a more profitable and meaningful way.
Connect your clients’ needs with your passion to create more sales.
Develop your sales strategic plan.

Create a life you truly love - Time Management #wbs006


Determine your own version of success and what having it all and work life balance means for you.

Learn the techniques for balancing joy with success, work with family,  and discipline with ease and flow.

Learn strategies for getting more productivity out of your day. 

Tap into managing your energy and attention so you can focus on what’s important.

Access mindfulness techniques that help you slow down and achieve more. 

Learn from some of the world’s most successful

and influential businesswomen

At the Women’s Business School you will receive training from world leading women in business as well as mentoring, advice and access to entrepreneurs that have made it BIG in business!

Our teachers are all qualified experts in their fields as well as business owners themselves and know what it takes to build a business.  

Each month we hold Live Masterclasses and group coaching calls with successful female founders, this is your chance to talk with industry leaders from a range of fields who can help you to grow your business. 

Having direct access to women like this is one of the most valuable opportunities that being a part of this program offers.  




Yemi Penn is a force to be reckoned with when it comes to manifesting dreams and desires. Having had faced some challenges in her child and adulthood she has consciously decided to swim rather than sink, making a continuous note to her self and clients that we are all powerful co-creators. As an author managing 3 businesses with a podcast and numerous other love projects, she doesn’t intend on stopping there as doing what sets her soul on fire is her mantra. Whilst dreaming up her next venture she is mother to two beautiful children, living in Sydney



Whole Kids is an Australian-owned organic food company created by a real mum and dad, Monica and James Meldrum. From humble beginnings in a tiny rented house in Richmond in inner city Melbourne, the couple launched the first organic snacks in the Whole Kids range in 2005.

Since then, Whole Kids has grown to become the largest range of award-winning organic snacks for kids in Australia. Even with two busy and beautiful kids of their own (yes, we’re biased), Monica and James continue to create new and innovative healthy foods for kids while using Whole Kids as a way to stand up and campaign on important social and environmental issues, with the aim of creating a healthier, happier world for kids.

Monica and James started Whole Kids after the idea came to them when we couldn’t find any healthy, yummy snacks to buy for their nieces and nephews. Almost every snack they found was full of junk. Most were poor in nutrients and full of unnecessary and potentially harmful food additives, preservatives and colourings. Far too many had high levels of sugar, fat and sodium. They decided to listen to the plea from parents around the country and created Whole Foods.

Their philosophy is simple. They believe in creating a happier, healthier world for kids.



Award winning publisher, author and advanced Law of Attraction practitioner, Karen McDermott, is a sought-after speaker who shares her knowledge and wisdom on building publishing empires, establishing yourself as a successful author-publisher and book writing. Having built a highly successful publishing business from scratch, signing major authors, writing over 20 books and establishing her own credible brand in the market, Karen has developed strategies and techniques based on tapping into the power of knowing to create your dreams. Karen is a gifted teacher who inspires others to make magic happen in their lives through utilising her power of knowing strategies. She mentors multiple new authors through her Everything Publishing Academy. After working with Karen, you’ll walk away with essential tools and know-how to write and sell your book, get published or build your own successful publishing business, all in your own way.



Krystal Seang is a Business Coach and Strategic Business Advisor who is deeply passionate about empowering small business owners to create the business of their dreams while creating a life of freedom and flexibility for themselves and their families. Krystal has 13 years of experience in entrepreneurship, marketing, sales, leadership, teaching and small business ownership across a diverse range of industries, that have prepared her to help entrepreneurs transform their business, and lives, in a way that aligns with their passions, values and talents. After bootstrapping and scaling her last startup, e-learning service Tutornova, and selling it in 2018, Krystal now focuses her expertise and love of mentoring, on coaching business leaders on how to successfully grow a viable business, while creating lifestyle freedom.



Kylie-lee Bradford is a proud Murrumburr women who grew up in a small Aboriginal community called Patonga in the heart of Kakadu National Park her company Kakadu Tiny Tots completely inspired by her mum Sheril who is a traditional owner and well respected elder of this region Founded in 2016 Kakadu Tiny Tots is an Indigenous owned company from Kakadu NT creating beautiful organic baby and children’s clothing that features hand painted Indigenous art and designs. Every little piece created comes with its own Dreamtime story. The company now called Kakadu Organics has grown incredibly fast over the last couple of years. Stockedin over 80 boutique stores around Australia including domestic and International airports.


Kiss to Sell

Online sales strategist, Frances Pratt is passionate about helping people who don’t like selling. Frances will help you to change the way you view sales. Selling isn’t a performance and it isn’t manipulation. Selling is simply a matter of fulfilling a need, or solving a problem. It’s a journey you take with your client


Candice Mesiels PR

Candice Meisels PR provides PR Services and Support for Australian and New Zealand based Start-Ups and SMEs in a wide range of industries. Candice has achieved millions of dollars of coverage for clients across TV, Radio, Online and Print publications.

Candice previously worked with multi-national brands and understands the pressure placed on in-house Marketing and PR teams which is why she offers PR Campaign support to in-house teams.

Candice has also taught PR and Marketing, written two books on PR and Marketing and assists not for profits and charities where she can.



Susan is a best-selling author , business expert and co-Founder of Mind Gardener who, for over 15 years, has introduced her mind gardening techniques into some of Australia’s largest and most high profile businesses. She is a key adviser to CEOs and business owners who are looking to achieve incredible results, but with an equally positive personal impact


Rich Living

With 18 years’ experience in finance business management and marketing in the corporate world, SME and micro business world, Michelle has discovered the way we manage our money in our life is reflected in our business. Michelle applied her ‘real word’ financial strategies to her SME’s, micro businesses AND her life which has helped her clients find the balance between the things the need and want through her company RICH Living.


Serena Dot Ryan

Serena has been working in digital marketing since 2004 she Skin Doctors, Visa and IAG (Insurance Australia Group Limited) In 2014, Serena Dorothy Ryan created ‘Serena Dot Ryan®’ a digital marketing agency specialising in education and optimising online presence.

The Serena Dot Ryan® team audits and optimises your business organic presence first so they can then make the most of your paid marketing efforts.

Serena’s logic is, if you haven’t made the most of what’s available to you for free first, before you do paid advertising, you’re leaving money on the table.




At the Women’s Business School you are surrounded by a community of like minded women that have got your back. From the fellow founders participating in the course to the leading business expert running million dollar companies as mentors and industry experts, you will be supported every step of the way. 

Who is the Ignite

Program for?

This program is right for you if:

You’re committed to growing personally and professionally ✔
You’re 100% committed to learning new things ✔
You’re willing to actively watch the videos, attend the calls,
do the assessment and implement what you learned ✔

You really want to succeed and you’re ready to do
what it takes to change your life ✔

You’re committed to investing in yourself and scaling your start-up ✔
You’re excited about the potential of your venture ✔
You know you have a great idea and know you can do this! ✔

Create a Business Action Plan

Create a solid Financial Plan

Identify Business Opportunities

Build Your Social Media Strategy

Group Mastermind

One on One Mentoring

Prepare a go to market strategy

I loved the mix of formal training with opportunities for feedback and to be accountable with homework. As well as that, there were so many opportunities for one-on-one and group coaching, live feedback and support and a really varied selection of some of Australia’s most informed and successful business women to pass on their knowledge to us in webinars and training sessions

Mim Jenkinson

Founder, Love Mim

“The ignite program helped us to really clarify our companies values, our “WHY” and who we were trying to sell to- our target market. We loved the “creating a life you love” where we explored and visualised where we wanted to see the business and what our dream work days look like. The course content highly relevant and loved connecting with other female entrepreneurs”

Samantha Janssen

Founder , Navi

“The program speakers where inspiring, very approachable and came with a wealth of knowledge. The set tasks were relatable and assisted in developing ‘Kat & Fox’ further. I treasure the fact that I was pushed to address certain aspects I had neglected to do so prior to jumping in. The networking and contacts I made on the program have been invaluable to me even evolving into personal friendships!”

Kathryn Rattray

Founder, Kat & Fox


Since 2009, we’ve been connecting new and emerging founders with experienced, high-level entrepreneurs.  

We’ve focused on developing an incredibly supportive, inclusive, generous and uplifting community, who help each other to gain new referrals, avoid mistakes, solve problems and scale their business.  

You’ll discover a community of entrepreneurs to guide you, support you, travel with you and help you to navigate your business, leadership or startup journey.  

We are proud to have over 300 graduates of The Women’s Business School programs and our alumni companies include Kakadu Tiny Tots, FlexiFlow, MindBlank, Dinner on the Table, Serenity Press, Native Secrets, Expressions, Helpful Love, Sydney Flower School, Tree Hut Village, puctto, Jellystone Designs and many more!  

“I chose the Women’s Business School Ignite Program because I wanted to get the know-how of running a business from woman who know what it takes to be a mum and run a business. I wanted to take my business from a side hustle to a profitable and sustainable business and I wanted to do that with a support network. This is exactly what I got from the Ignite Program. 

I really enjoyed all modules but the best one was the Financial Abundance. I got so much from this module. I have set aside time every week to review my businesses financial position and i now understand all the “finance lingo” that was once a total blur. I know what I am spending and when I need to cut back. This module has been such a massive help. 

I was really surprised how hands on Peace and Katy are. Not only do they run the business but they attend every call and respond to comments and messages super quickly. I was also surprised at the masterclass. The group of women were able to just get right into business planning mode and the guest speakers were excellent. 

There are so many things that I liked but the key highlight for me were the group coaching calls. I gained so much from hearing from the industry experts. I enjoyed their stories of success and the practical advice that they gave. 

I am more confident in making decisions and I am more confident to back myself. This program gave me the skills and the confidence to take my business to the next level. There is so much work when you are starting a business or when taking a side hustle mainstream. It can be really daunting. I was able to get through this stage with the support from the Women’s Business School.” Skye London Y Executive

Skye London

Founder, Y Executive


Different people have different learning styles and preferences and in this program you can choose to watch videos, listen to audio or read transcripts so that you can learn anywhere, anytime. Unlike other courses, this program has been designed to fit into women’s busy lives.

We wanted an incubator program that would work for women in start-up mode, women with young families, women working a full time job while they build their start-up and all the other women who want to learn but can’t commit to full-time study and are looking for an alternative solution.

We wanted a program that they could easily fit into their days, with short, sharp, relevant content delivered in a range of formats. For each lesson you can access video, audio or printable transcripts.

For each module you will receive:

Video Tutorial ✔

Audio recording ✔

Transcript ✔

Assessment task ✔

We understand what it takes to be a woman in business.

 Hi we’re Peace Mitchell and Katy Garner and if you haven’t already guessed we’re passionate about supporting women. We believe that to change the world we simply need to begin by helping women. When women are well and happy they can care for their families, when families are well and happy that flows on to their communities and when communities are well and happy that flows on to help whole nations!

Investing in women has the potential to improve the outcomes for education, mental health, physical health and social wellbeing for now and for the future.

We love what we do and we’ve been featured in national and international media including, 7news, The Today Show, Sunrise, Today Tonight, Cosmopolitan, The Herald Sun, The Australian and hundreds of other publications.

Together we’ve written numerous book collaborations with our community including ‘Back Yourself, ‘The Women Changing the World’ and ‘Courage and Confidence’.

We’ve traveled all over the world working with women in business and helping them to develop their business. We understand the challenges women face as mothers running businesses and are passionate about ensuring women feel supported to find success.

We’re changing the world and we want you to join us 

We are searching for women with a vision for a better world. Women who are focused on both purpose and profits. And women with the vision, courage and confidence to take action on making change happen at a local, national or global level. We all have a part to play in co-creating the future and this program has been designed to support the women who will lead the way in changing the world. 

Through supporting women globally to create economic sustainability The Women’s Business School aims to directly impact 9 of the 17 UN Sustainable Development Goals:

  • SDG1 No poverty – By helping women entrepreneurs directly through mentoring, education and support to achieve economic independence through creating sustainable businesses.  
  • SDG3 Good health and well being – When women are well and healthy they are better able to care for their families and communities. This program combines personal development, education, connection and one-on-one support to improve mental health outcomes for female founders.
  • SDG4 Quality education – This program has been developed in consultation with women entrepreneurs and world-class business educators. world-class business educators.  
  • SDG5 Gender equality – Working with global movement Women in Tech to ‘move the needle’ on gender equality for woman globally.
  • SDG10 Reduced inequalities – Economic sustainability and financial independence are instrumental in breaking generational cycles of violence, abuse and poverty and closing the gender pay gap.  
  • SDG8 Decent work and economic growth – Providing opportunities for economic growth opportunities for female founders.
  • SDG11 Sustainable cities and communities – This program aims to support the development of women’s businesses in a sustainable way, providing them with the opportunity to financially support themselves and their family and prepare for future growth to provide further economic benefits and employment opportunities for the other women of their communities.  
  • SDG9 Industry innovation and infrastructure – Women have an unique perspective and bring new ideas and creative solutions to solving problems which leads to greater innovation and new ways of doing things .
  • SDG17 Partnerships for the goals – Collaboration with organisations and women leaders from around the world and connecting changemakers globally is a key component of this program.

Secure your position in our 2023 Programs

Our programs are unique and specially designed for female founders:  

  • We offer flexible, time efficient online learning designed to work around your life  
  • We won’t take your equity  
  • We have world-class teachers & entrepreneurs teaching each module  
  • We offer access to one-on-one mentoring with succesful female founders
  • We offer live group calls to help keep you accountable and on track with your personal and professional goals
  • A structured curriculum combining business development balnaced with personal development  
  • A challenging yet safe and supportive environment for you to process your ideas and find solutions  
  • And ongoing support for alumni 

So What Exactly Is Included?


ACTION PLAN MASTERCLASS ⋙ At this very special masterclass you will set your milestones for the next 12 months and create a targeted and specific action plan to scale your start-up


12 week STRUCTURED INCUBATOR PROGRAM ⋙ 12 week structured program with 6 key modules covering all verticals of business


SUCCESS SECRET VIDEOS FROM SUCCESSFUL FEMALE FOUNDERS ⋙ The Success Secrets Series features accomplished women sharing their industry insider tips, strategies and stories to help you grow your business.


ONE ON ONE MENTORING ⋙ 3 one on one sessions with our Mentors 




The Ignite program is for start-ups which are pre-launch to 2 years ✔

We’re searching for ambitious founders and teams with innovative products and services ✔

Don’t Wait Any Longer . . .
Start Forging Your Own Path Today!