LEARN FROM AMAZING WOMEN IN BUSINESSES
The aim of The Women’s Business School is to provide a space where women can come together to learn from each other, be inspired to dream bigger and reach their full potential. Our vision is to create a global movement of high-level women in business that support, guide and inspire, emerging female founders to become future world-class business leaders through education, mentoring and sharing their wisdom and experience.
Through The Women’s Business School programs, founders receive education from a team of high-level experts and leaders as well as mentoring, advice and access to successful Women in Business from across a range of industries. Each month there are live entrepreneur calls with successful business women, this is your chance to talk directly with industry leaders from a range of fields. Having direct access to women like this is one of the most valuable opportunities that being a part of this program offers that other programs don’t
MEET THE MENTORS
This is a sample of the incredible mentors we have at the Women Business School.
Our mentors are a diverse group of highly experienced leaders and entrepreneurs.
YEMI PENN, DID YOU GET THE MEMO
Yemi Penn is a force to be reckoned with when it comes to manifesting dreams and desires. Having had faced some challenges in her child and adulthood she has consciously decided to swim rather than sink, making a continuous note to her self and clients that we are all powerful co-creators. As an author managing 3 businesses with a podcast and numerous other love projects, she doesn’t intend on stopping there as doing what sets her soul on fire is her mantra. Whilst dreaming up her next venture she is mother to two beautiful children, living in Sydney.
AMANDA THOMPSON, ENDURANCE FINANCIAL
Amanda renews personal and business confidence, teaching businesswomen the value of their services with the end goal of compensating themselves fairly. She provides the financial knowledge and confidence to have a great relationship with money and to become their own CFOs (Confident, Focussed & On top of their Finances).
In her course Financially Fit Women, Amanda brings together her 20 years of financial advising and her life experiences. She always keeps her education and herself “real” and is always available to discuss and support you in the areas that you fear.
The name Endurance Financial stems from Amanda’s passion of competing in Ironman Triathlons. Who better than to name her business than her Mum.
ANNETTE DENSHAM, AUDACIOUS AGENCY
With a Kindle called ‘her best mate’ and borderline obsession for reading, Annette Densham was destined to have a career centred around delicious, wonderful words. From hiding from the bullies in the school library as a 10 year old to writing for some of Australian leading mastheads as a journalist, Annette’s innate curiosity has driven her love for storytelling. As a multi award winning PR and business awards specialist, Annette works with professional service providers, thought leaders and entrepreneurs to cement their position as a market leaders by creating robust PR strategies and creating compelling content.
EMMA LOVELL, LOVELLY COMMUNICATIONS
Emma Lovell is a Personal Branding Specialist with a mission to support female entrepreneurs to live and love their brand. Through her business, Lovelly Communications, Emma supports women to gain clarity, build confidence and increase connections through their personal brand.
As a business owner of 12 years, Emma has experienced the importance of building a brand and sharing that with the world. Bringing together her skills in communications, marketing, PR, writing and social media, Emma gives women the tools and support to build their brand. Lovelly Communications helps women to own their story, show up as their authentic self and share their message and mission with the world.
STACEY BARRASS, GODDESS CLEANING GROUP
Stacey Barrass is passionate about the power of investing in women and has seen firsthand what can happen when someone believes in you enough to give you an opportunity to grow. When she became a solo parent after escaping from an abusive relationship, Stacey handed in her resignation from the corporate world and commenced cleaning homes during school hours. From those humble beginnings to today employing a team of eighteen, Stacey is forging a path through the cleaning industry to turn it on its head. She has created an ethical work platform and an environment where her team members are celebrated for their hard work and not looked down upon due to the current ‘cleaner’ mentality. Her focus is on employment of women from disadvantaged backgrounds and domestic violence survivors. Stacey aims to fill their confidence cup, build their self-esteem and encourage them to break the cycle by creating their own life with positive changes.
MIM JENKINSON, LOVE FROM MIM
Mim Jenkinson is an online business pro who is passionate about the power of investing in women. Mim overcame her battle with breast cancer in 2015, as a mother of two small children, documenting her journey in real time on her blog Love from Mim.
She is now a successful, multi-six-figure a year businesswoman and course creator with a thriving community, an author, an app-creator and keynote speaker and Mim truly understands the power of nurturing women’s potential.
Mim has supported and coached over 3000 women and online business owners to plan and take action on their goals. Her expertise spans digital products, productivity, creating and scaling an online business that fits your busy life.
HAYLEY MARKHAM, CODE CAMP
Hayley Markham is co-founder and Chief Operating Officer of Code Camp, one of Australia’s fastest growing social impact businesses which is inspiring and empowering Australian school students with the skills of tomorrow.
Since 2014 Code Camp has grown from a hobby run by Hayley and co-founders, Benjamin Levi, Pete Neill and Daniel Zwolenski, to a business employing more than 25 full time and 1,000 casual staff. The Code Camp team is proud to be inspiring and teaching more than 90,000 Australian school students to design and code iPhone apps, online games, digital worlds and websites during their school holidays.
RACHAEL FERGUSON, SYNXBODY
Rachael Ferguson is an award-winning entrepreneur, podiatrist and CEO of Australian footcare company SynxBody.
Passionate about foot health and keeping people on their feet Rachael founded Synxbody with her colleague after designing and patenting their own insole which fitted into a wider range of shoes than other insoles on the market.
After appearing on the TV show Shark Tank in 2015, and receiving investment from Andrew Banks the company has grown rapidly and now has over 20 products with ranging in Chemist Warehouse and selected pharmacies and international opportunities on the horizon.
Rachael regularly speaks at seminars and in the media about common podiatry topics, general health and entrepreneurship. She has also published a wide range of blogs and videos on common podiatry complaints and is also an ambassador for Women’s Entrepreneurship Day (WED) which is an non-for profit organisation to empower, support and celebrate women in business.
Elaine Tang, Melvory Australia
Elaine’s business started from humble beginnings, from a worried mother to her children into a successful CEO and founder of Melvory Australia.
As a qualified Pharmacist she decided to formulate a range of natural skincare products to help her children recover and then developed skincare products for mums, including mineral make-up. And now have over 50 different types of products!
From the early days of selling her products at local markets, Melvory is now a global brand with over thousands of customers and multiple stockists world-wide. Elaine wanted to do more than just sell products; She want to help those most in need. So, with every order that Melvory receives, food is donated to starving children in Kenya. Over 300,000 meals have been donated to these precious children.
ALINA SACK, ERGOPOUCH
Alina Sack started her career in the information technology industry in graphic design before moving to her family’s sportswear manufacturing business based in Melbourne.
Her life changed when her first baby Xavier refused to sleep. Despite trying many different solutions, and even failing sleep school, nothing worked. Alina’s creative initiative and textile manufacturing experience led her to design the world’s first baby sleeping bag made with natural fibres and anti-tangle inserts. The product was an immediate success – Xavier finally began sleeping more! Word spread quickly and Alina began producing the sleeping bag for her friends and selling them at markets.
Alina’s journey has continued to evolve designing innovative, award-winning products to cater for every sleeping milestone from new born to 6 years old. ergoPouch today is a market leading Global success with presence in 35 countries and 500 retailers within Australia, including Target, Iconic, Baby Bunting and David Jones.
TANYA UNNI, AMTAN MEDICAL CENTRES
Dr Tanya commenced her medical career in Australia operating initially as a contractor on the Gold Coast. It wasn’t long before her inner drive for change in health & wellbeing led her to open her very own medical centre within three months
of arriving in Australia in 2010.
Looking back, she knows it was preposterous. Dr Tanya didn’t know anything about owning a business let alone the Australian legal system, taxes, how to trademark or even how to operate the day-to-day operations of a medical practice.
Self-aware of her limitations, limited understanding of Australian life she enrolled herself into self-directed learning on top of working full time. Dr Tanya is the first to admit she made mistakes along the way, often she thought of giving up when times were challenging. Yet, it was her perseverance, strong determination and drive to improve health & wellbeing in local communities that encouraged her to keep going.
As Amtan Medical continued to grow in leaps and bounds so too did their little family with the arrival of her two little sons. As Dr Tanya’s responsibilities continued to grow, she tried to remain grounded. “If I had to take the children to work for some unknown reason, I did, if I needed time off for children’s appointments, I took it”.
Balancing family life, careers and businesses is tricky and often emotionally exhausted, but Dr Tanya wouldn’t have it any other way.
TARA MCKEON, PROUD POPPY CLOTHING
Tara is a 33 year old mother of 1, 2 year old son Brodie. She launched her own business Proud Poppy Clothing in August 2019. Originally intended as an online only women’s fashion store she now has two physical stores, a second online clothing business and a combined Instagram following of over 50 thousand. Tara, a trained critical care nurse, decided to launch Proud Poppy Clothing after undergoing a huge weight loss journey where she lost over 60kg and really experienced the gap in fashion there was for women who didn’t fit the “social norm”. Proud Poppy Clothing was designed to be an inclusive fashion option where women of all sizes, backgrounds and disabilities could shop together. Tara has successfully achieved a warm and welcoming business which now has customers all over the world and is quickly becoming a household name.
KYLIE-LEE BRADFORD, KAKADU TINY TOTS
Kylie-lee Bradford is a proud Murumburr women who grew up in a small Aboriginal community called Patonga in the heart of Kakadu National Park her company Kakadu Tiny Tots completely inspired by her mum Sheril who is a traditional owner and well respected elder of this region Founded in 2016 Kakadu Tiny Tots is an Indigenous owned company from Kakadu NT creating beautiful organic baby and children’s clothing that features hand painted Indigenous art and designs. Every little piece created comes with its own Dreamtime story. The company now called Kakadu Organics has grown incredibly fast over the last couple of years. Stocked in over 80 boutique stores around Australia including domestic and International airports.
TINA HARRIS, LAH-LAH
Tina has worked extensively as a facilitator, trainer and personal coach. She is highly sort after as a consultant and speaker. With a strong background as a performer, Tina’s intuitive style creates a relaxed environment for participants to relate and learn. Tina’s delivers exceptional workshops that exceed expectations. Tina’s Business background spans over a decade of running national live touring and executive producing television and events. Tina has worked extensively as a teacher and performer and has a strong background in marketing and working with women in business. As a company leader her objective is to ensure that clients return time and again for the quality programmes that bring exceptional development to their staff.
KRYSTAL SEANG, THE WOMEN’S BUSINESS SCHOOL
Krystal Seang is a Business Coach and Strategic Business Advisor who is deeply passionate about empowering small business owners to create the business of their dreams while creating a life of freedom and flexibility for themselves and their families. Krystal has 13 years of experience in entrepreneurship, marketing, sales, leadership, teaching and small business ownership across a diverse range of industries, that have prepared her to help entrepreneurs transform their business, and lives, in a way that aligns with their passions, values and talents. After bootstrapping and scaling her last startup, e-learning service Tutornova, and selling it in 2018, Krystal now focuses her expertise and love of mentoring, on coaching business leaders on how to successfully grow a viable business, while creating lifestyle freedom.
MICHELLE WORTHINGTON, SHARE YOUR STORY
Michelle Worthington is a real-life book fairy. Her magic powers include turning coffee into award-winning picture books published all over the world. Blessed with an overactive imagination, she has been writing poetry and stories from a very early age and now credits her three sons with giving her a continued endless source of inspiration for her writing, as well as her wrinkles and high blood pressure. Born and bred in Brisbane, Australia, she is proud to write books that are mirrors, windows and doors for children all over the world. As Founder of Share Your Story Australia, she waves her wand to coach aspiring authors and illustrators achieve their dreams of publication. Whether she’s a book fairy, a mermaid, a pirate or an elf, Michelle celebrates the power of words. Her goal is to make children fall in love with books, the most magical gift of all.
LAURA FURIOSI, BOSSY MUMMY
Laura Furiosi started her first business in 2008 with her first baby at home. Laura has had her swimwear Rashoodz Swimwear for babies and toddlers sold in the USA, Thailand, Taiwan, China, Japan, New Zealand, UK and Australia. She managed to create a business that was sort after and sold in David Jones, House of Fraser,Walmart and the big online stores in China. Her biggest success was being able to run her business from home whilst struggling with endometriosis and raising her three daughters. Laura attributes her success to not giving up, a positive attitude and working around the challenges. Currently having a gap year, she helps other women in business through her business consulting company Bossy Mummy
ROBYN BAKER, BUSY CONNECTING
Specialising in assisting you with how you are seen by increasing your social media reach and engagement through the written word. Robyn Baker, Founder of Busy Connecting prides herself in staying up to date so that you are never left behind. With over 20 years experience working in government and another 15 in private enterprise, Robyn has been able to combine what she has learnt along with her vast experience to help you navigate through specialised documentation and all things strategic.
JESSICA SYMES TOOMEY, SYMES GROUP
Jessica Symes Toomey is an executive coach, leadership consultant, facilitator and keynote speaker. She is a passionate thought leader with a focus on creativity, collaboration,career confidence and the science of building confidence, positive psychology,personality and the hard skills of human behaviour to drive innovation.With 15 years of working with clients across the Asia Pacific region in financial services, technology, health, media, engineering, law, accounting and telecommunications. Jessica is dedicated to supporting clients to thrive in an ever-changing business landscape.
RUTH LAZERSON, RUTHIE L DESIGNS
Ruth Lazerson is a surface and textile designer and started her boutique textile design studio ruthie L. designs in 2015. Specialising in custom rug design for residential interiors and working in close collaboration with interior designers, Ruth provides a highly personal and special experience for both designer and client from initial concept stages right through to installation of the rug. By sharing photographs and moments from the rug making process in India and Nepal, Ruth is able to honour the incredible talent of the artisans who create her products. A very talented designer, with a strong focus on ethical integrity, Ruth is committed to Goodweave, a not for profit, international organisation helping to end child labour and assist with education in South East Asia. She is also involved in assisting the weavers (particularly women) in her own weaving communities in India and Nepal. Ruth has recently designed a collection of cashmere scarves and is hoping to contribute a large percentage of the profits from these towards her weaving community. Says Ruth, “The threads tell a beautiful story of integrity and humility and this is what you will find at the core of everything we do”
EMMA VEIGA-MALTA, BESPOKE BACKDROPS & BRANDING
Her 20 year career as an artist and designer spans both Europe and Australia. She grew up in England, graduated in London with a BA(hons) in Fashion & Textiles, before working in fashion PR and publishing. In 1997, she moved to Switzerland, where she ran a small art studio, and exhibited both in Geneva and London. Her entrepreneurial journey has opened doors and afforded she so she incredible opportunities, including a stint in Silicon Valley after winning a ‘Shark Tank-style’ pitch contest, where she attended conferences, sheet-ups and forged relationships with incredible people in the start-up and VC world. She is a mentor and guest expert for various business schools and programs, helping early-stage businesses grow and thrive. As a life-long learner in business, she brings much of her experience into her design work. She understands the power of good design and visual resonance; connecting on an emotional level is as important as connecting on an intellectual level. After all, 93% of communication in non-verbal. Her Why is to make life and business more beautiful – and encourage businesses to show up effectively and get the results they are looking for. Standing out from the crowd is vital in today’s saturated and noisy market place. And creating a solid visual identity and on-brand videos establishes a subliminal and powerful connection with your clients, staff, prospects and followers.
KAREN MCDERMOTT, SERENITY PRESS
Award winning publisher, author and advanced Law of Attraction practitioner, Karen McDermott, is a sought-after speaker who shares her knowledge and wisdom on building publishing empires, establishing yourself as a successful author-publisher and book writing. Having built a highly successful publishing business from scratch, signing major authors, writing over 20 books and establishing her own credible brand in the market, Karen has developed strategies and techniques based on tapping into the power of knowing to create your dreams. Karen is a gifted teacher who inspires others to make magic happen in their lives through utilising her power of knowing strategies. She mentors multiple new authors through her Everything Publishing Academy. After working with Karen, you’ll walk away with essential tools and know-how to write and sell your book, get published or build your own successful publishing business, all in your own way.
KIM OAKHILL, HELPFUL LOVE
Kim Oakhill is a Mumma, funky modern celebrant, and heart centred, award winning
entrepreneur from Port Stephens, NSW.
After completing her law degree, she swapped the suits for a super hero outfit, and
spent her days brightening the lives of seriously ill children. She then ventured into
the high-paced corporate world of commercial contracting and project management.
After becoming a mum, a passion was ignited within to create a legacy for her
children to be proud of. She explored a new path of creative, soul fulfilling ventures
and became a very successful modern marriage celebrant and meditation facilitator.
In February 2016, following the death of her friend’s little girl, she founded Helpful
Love; an award winning social enterprise which offers practical domestic help in lieu
of flowers during times of tragic loss.
Kim’s mission is to grow the Helpful Love movement across Australia and once
established and blossoming beautifully, across the globe.
Kim says, “My purpose is to leave the world in a better place than when I entered it,
and to ensure no one ever crosses my path without feeling happier than when they
LISA ENTWISLE, WELLTHY LIVING
Lisa Entwisle is the founder of Wellthy Living and loves to skilfully share and curate insights that provoke thought and inspire creativity and action. She does this through her wellbeing, clarity and leadership coaching, podcasting, panel discussion moderation and group facilitation.
Lisa started her journey with a Bachelors degree in Applied Science. She geeked out on human physiology and biology and gained knowledge with units in public health, human behaviour, skill acquisition, teaching, writing and more.
With a desire to further develop her entrepreneurial skills, Lisa combined her extensive experience in functional health and fitness and created classes, programs and products for new mums. Her business focus then broadened shifting her focus to empowering women in business, creating a Wellthy Living – collective wisdom community and authentic connection event series, which attracted 100’s of women in business.
Through lived experience combined with 20+ years of helping people attain sustainable and functional success (both personally and professionally) in a way that’s aligned with their unique personality, priorities and circumstance, Lisa has developed a deep understanding and refined intuition of human behaviour – what motivates, what creates resistance and core issues that hold us back from achieving desired outcomes.
CANDICE MEISELS, CANDICE PR
Candice Meisels started out studying and working in Marketing in South Africa. She worked in the video game and entertainment industry in both Marketing and PR for Publishers based in the UK and Europe. Candice then worked at Disney Interactive Studios in Hammersmith, London at The Walt Disney Company’s head office. Her role was to assist with European and UK PR Strategy. Candice managed PR and digital agencies in the UK and Europe which helped her understand what the client wants from an agency.
After moving to Sydney in 2011, Candice worked as a freelancer on both sides of the fence. She worked as a copywriter, editor and PR professional.
In 2013, Candice set up Candice Meisels PR. Candice has an Honours degree in Business Administration specialising in Marketing, a Graduate Diploma in Marketing, the International Marketing Merit Award for Top Student, a Cert IV in Training and Assessment and a Diploma in Freelance and Professional Journalism.
Candice has also worked as a tertiary educator in business schools and colleges globally. She is an advocate for rescue pets, foster care, open adoption, sustainable and ethical businesses and women in business.
FRANCES PRATT, METISAN
Selling in today’s world has changed, for the better. Great selling and sales teams are created around the understanding of and service to your customers. They are there to represent the culture and brand of the business and take clients on a journey to making great buying decisions to solve their problems and meet their needs.
The problem is that many business and sales leaders are used to ill-fitting sales teams with volatile performance and high turnover. This doesn’t have to be normal … and it’s where I come in.
The clients I work with are businesses who want sales people and a sales team that perform, that fit their business and their customers. They want to stop the sales people rollercoaster, and have a sales team they are proud to have successfully and consistently grow their business.
My expertise is in:
✓ Re-engineering sales processes built around client experience for maximum results
✓ Defining the metrics to drive the right behaviour and outcomes
✓ Finding and retaining sales people that fit your culture and improve your business
SERENA RYAN, SERENA DOT RYAN
There is no point to doing paid advertising unless it is clear that a business is sustainable without a marketing and advertising spend. This is where I see the most valuable asset a business can have is a great Accountant. As a result, I have a passion for working with and supporting Accounting Professionals to have great digital marketing implemented and then amplified through paid marketing spend.
Quite simply you shouldn’t be anywhere unless it is giving you a direct benefit. I focus on making the most of organic and free resources before doing paid advertising to maximise their business goals, enabling them to improve their ROI on paid advertising.
With 15 years experience in Digital Marketing and more than 20 years experience in a range of industries and professions including Tourism, Events, Retail, Finance, Fashion, Complementary Pharmaceuticals, Skin Care, Weightloss, Advertising and Technology, I’m effectively able to apply my skills and experience to help businesses achieve an online presence with impact.
Digital Tools (including Websites, Social Media, Email Marketing, Apps) are only as good as your knowledge in how to use them. I work with clients to effectively define and use Digital Tools effectively to achieve their business goals to ensure their digital presence works as hard as they do for their business success.
JESSICA NDENDA, OLIVE LOUISE SOCIAL
I am an award-winning business owner and women in business pioneer! After leaving my reputable corporate career in learning and development and sales I built Olive Louise Social in 2016. In that time, I have successfully built one of Brisbane’s most recognised boutique marketing agencies, while leading a team of 7 hardworking women and raising my own tribe of 4 children.
In 2019 I founded The Belle Evolution which offers events for Female Entrepreneurs and women in business and leadership in Brisbane. These events are designed to do networking differently by creating a party where women can connect and collaborate without the awkwardness and getting to the point with conversation and topics that matter.
I am passionate about educating women to recognise if they are intentional about changing their thinking and learning practical tools they need to succeed, we can change the world.
I am known for working the hardest, laughing the loudest and dreaming the biggest all whilst rocking my weird and wonderful frocks!
DAVINA BORROW-JONES, THE MUMPRENEUR LAWYER
With over 20 years legal experience working for Australian and US law firms, Davina has developed a boutique practice supporting lady startups with their e-commerce and commercial contracts, trademarks and IP.
She is renowned for being a legal whisperer, blending a unique high level of professionalism with personal sensitivity. She is also an award-winning entrepreneur, best-selling author, and contributor to the Australian creative and women’s community with her ongoing pro bono work for Actors Benevolent Fund and Surfing Mums.
SIMONE NOVELLO, EKKO WORLD
A decision to be the change I want to see saw a pivot in focus to projects and partnerships that are socially, environmentally and economically responsible.
1. EKKO Score is a single platform that gives an eco transparency score to products based on 5 societal and 5 environmental standards, enabling better decisions at point of purchase. We do it using data, algorithms, machine learning, automation and not letting perfect get in the way of good. This allows us to focus on what matters. Action over words. Simplifying complex messages.
2. PARTNER2GROW helps businesses build partnership capability in a world where you can’t afford not to have the right partners in order to adapt in a nimble and sustainably way.
3. BLUE MOUNTAINS ECO utilises the short term rental channel as a means of helping more people unplug and create safer, more comfortable and cost effective lifestyles. Building framework to help reduce the risk and impacts associated with the increase in extreme weather events such as bushfire, storm and flood. IAG’s own Public Policy document recognises that at least 3.5 million more Australian’s will be impacted by these events over the coming years many of whom will NOT be fully or partially covered by their insurance policies.
MARWA RIDA, NEW LIFE BY DESIGN
By harnessing The Grandness of The Pharaohs, I use the power of invention and creation to reach solutions that change your way of life from where it is today, to a life beyond your expectation and imagination!
When you allow yourself to be guided through a series of processes that impact your mind, body and spirit you accomplish a happier and more prosperous lifestyle.
With a diverse background and years of life and work experience as an entrepreneur, I have worked with people from all walks of life including government officials. Some of these experiences include, running my event planning, design and styling business, and previous work in one of Australia’s Top universities (The Australian National University) and Egypt’s Top private schools (The American International School), as well as previous work in The United Arab Embassy in Canberra.
I am a friendly, highly intellectual, bilingual, mother of two.
KATHY RHODES, THOUGHT ALCHEMISTS
Have you noticed that the world is getting noisier? But amidst the loud opinions, hate speech and misinformation, there are voices that really matter.
My purpose is to make sure those voices get heard.
That’s why I co-founded Thought Alchemists, to help Australia’s emerging thought leaders become world-changers – one audience member at a time. I’m called on by incredible people, ranging from academics, to corporate escapees, to social entrepreneurs, all in the name of bringing out the gold in their ideas.
I’ve been head hunted by ING. The face of The Cancer Council NSW. The strategist behind ANZ’s wealth division, HP, Curash and more. Occasional Keynote speaker and judge of the B&T Awards…
Now I want to meet more voices that matter. Get in touch, tell me your story.
MONIQUE FILER, bbox
Monique is the co-founder of b.box for kids and heads up the group’s finance, operations and production. b.box is one of the fastest growing Australian companies in the baby products industry and has built a reputation for creating fun and functional everyday baby essentials with a twist. Their range is carried in over 750 stores in Australia, from gift stores, to baby specialty and pharmacy. B.box is also sold in over 20 countries around the world.
What makes b.box unique is the thought they give to design, functionality and aesthetic. With the benefit of being mums themselves, the founders are passionate about continuing to create products parents need and fill a gap in the market. And the market likes what they do.