Are you ready to create the business

you’ve been dreaming of?

The Women’s Business School IGNITE incubator program

Australia's best incubator program for female founders

2020 Expressions of Interest



IGNITE is an award-winning 6 month virtual incubator program, exclusively for female founders.

The mentors are successful Australian and international entrepreneurs and industry leaders and the curriculum has been designed by women for women.

This structured program provides steps on how to develop your idea, practical steps for how to write a strategic action plan and proven strategies for scaling your start-up, converting, driving traffic and increasing profitability.

Investing in yourself and surrounding yourself with a supportive community is the greatest gift you can give yourself and your business.

IGNITE your ideas, kickstart your start-up or make your dream business become a reality.


6 month virtual incubator program

Designed to fit easily into your busy life, the delivery of this program is unique.

You’ll find all of the elements that a traditional incubator provides – access to experts, a structured program, mentoring, milestones, accountability, professional services, a supportive yet challenging environment, peer support and connection, but you won’t be expected to give away any equity or spend 40 hours a week to being locked in a co-working space.

With live and recorded video tutorials, an online hub open 24-7 and core course content available in a range of formats you can choose the delivery method that suits you best, whether that’s watching a video, listening to audio or reading from printable transcripts, enabling you to be able to access learning anywhere, anytime.

The program covers 6 key modules, where our world-class experts will teach you the strategies for marketing, branding, sales, finances, time management and more.

One of the most important parts of this program is equipping founders with the tools to support them to achieve their dreams and the self-belief to know that they can achieve and be anything they want.

It takes knowledge, understanding and action to implement engaging marketing campaigns, analyse your financial information, think strategically and create innovative ideas and this program helps you to achieve this.


Module 1 Discovering your true potential #wbs001

Module 1

Discovering your true potential

Dreaming Big  #wbs001


Connect with the essential attributes necessary for doing successful business the authentic, powerful feminine way.

Ensure you are set to play big from the start with the right frameworks, foundations, mindsets and strategies in place.

Learn how to bring an authentic approach to launching your business

Learn how to harness the 5 feminine leadership traits that are advantages in today’s business world

Access your inner business wisdom and silence your inner critic

Module 4 Creating your sales strategy #wbs004

Module 4

Master the Art of Sales

Creating your sales strategy #wbs004

Learn how to overcome the fear of sales, listen to your customers, perfect the art of selling and create your own sales strategy to skyrocket your businesses profitability and potential.

Overcome your fear of selling
Engage with your clients in a more profitable and meaningful way
Connect your clients’ needs with your passion to create more sales
Develop your sales strategic plan

Module 2 Sharing your Story #wbs002

Module 2


Developing a marketing strategy #wbs002

Create a unique and powerful brand identity that will tell your business’ story in a meaningful and memorable way and ensure that your brand will consistently stand out from the crowd.

Identify who your ideal customer is, what their problems are and how to connect and engage with them in an authentic way to solve their problems.

What is a brand?
Designing your unique business brand
Branding in practice
How a strong brand helps you sell more

Module 5 Creating Financial Abundance #wbs005

Module 5

Creating financial abundance

Know your numbers #wbs005

Harness the power of your finances by tracking, recording and analysing your numbers to discover what’s happening in your business and the potential areas for growth and profitability.

Creating abundance

Changing your personal money stories

Know your numbers how to compile and analysing your profit and loss reports

Pricing and why the price you set matters

Calculating your projected income

Cashflow and how to make it work for you

Module 3 Calling in your Digital Tribe #wbs003

Module 3

Calling in your Digital Tribe

The power of digital media #wbs003

Discover how to create a powerful digital presence to help you engage with your customers, open up new market opportunities, be found by people everywhere and increase your sales leads and conversions.

Website design and why it’s important
How to make social media marketing work for you
Be found online with search engine optimisation
The power of email marketing
Content is king, using content marketing to promote your brand
Creating a winning digital strategy to launch your new business and grow an online following

Module 6 Time management #wbs006

Module 6

Create a life you truly love

Time management #wbs006


Determine your own version of success and what having it all and work life balance means for you.

Learn the techniques for balancing joy with success, work with family,  and discipline with ease and flow.

Learn strategies for getting more productivity out of your day

Tap into managing your energy and attention so you can focus on what’s important

Access mindfulness techniques that help you slow down and achieve more


Watching your dreams become reality

Using strategies to find customers that CAN’T WAIT to buy from you

Having time for your business, your family and yourself

Seeing your business grow to be everything you’ve imagined it to be and more

Feeling organised, enthusiastic and inspired

Never having to worry about money again

Creating the work you were born to do

Finally realising the potential that you know you have

What if we told you that all of this awaits you and more

This is the program we wish existed when we were starting out

The experts and mentors are all accomplished Australian and international entrepreneurs from a range of industries

We believe you need to ‘See it to be it’ and successful yet relate-able role models are an important element of this program

We’ve created a successful and profitable business that works around our families lives and we know that you can too!


Living your dream life every day, waking up energised and excited to be following your passion and having the freedom to spend time with your loved ones all while building a better future for yourself and your family.

That’s the life we’ve created for ourselves through our business and the one we’ve helped others build too.

We feel for women who don’t have the support and guidance to achieve the kind of success, that we know, is absolutely within their reach.

That’s why we’ve created this program, because it’s no secret that the life you’re dreaming of can happen for you, and the sooner you start living it the more your confidence (and business) will grow.

It’s time to start living that life!

Let’s make it happen


Get advice and support from a community of women taking on the world!


Learn from world-class experts and entrepreneurs

Recently awarded Australia’s best incubator program for women, Ignite provides unique training from world-class Australian and international experts and entrepreneurs as well as mentoring, advice and access to successful female female founders in the industry you are entering!

Entrepreneurs that have made it BIG in business while keeping the balance right for their families

Monique Filer & Dannielle Michaels
Nikki Horovitz & Toni Joel
Parenting by heart, Author
Pinky McKay
Catherine Cervasio
Danielle Sweetney
Bhumi Organic Cotton
Vinita Baravkar
Sequins and Sand
Anita McLachlan
Helen Joy Butler
Helen Butler
Naughty Naturopath Mum
Alisha Lynch
Event Negotiators
Adriana Brusi
Laura Furiosi
Rebecca Derrington
Table of Plenty
Kate Weiss
Tina Harris
Mind Gardener
Susan Pearse
Whole Kids
Monica Meldrum

‘When I began to embark on the journey to start my own business I was so overwhelmed with where to begin. There is so much information out there to help but how do I find the time to research while looking after 2 kids and still working. When I came across a Facebook ad introducing the Women’s Business School I had a ”oh my” moment.

When I looked further into it I could not believe what the course described, its values and its modules. I was so excited because it had a module that taught you ”Time Management” around your business and your family. That’s when I had another moment and realised that this was meant to be. I have no regrets and I have learnt all the essential key components to setting up, running and sustaining my business.

The support factor astounds me and I’ve made life long friends along the way too. This is not only a school it is a community, one that understands you not only as a student but as a mother, wife and entrepreneur’. Thank you for supporting me and showing me the skills to go one step further and be a Mumpreneur’.”

Mandy Benn,  The Women’s Business School



Hear from some of Australia’s best entrepreneurs and experts who will guide you through this process and inspire change for you

Catherine Langman

Award winning branding expert, Cath Langman teaches product creators, designers & inventors, how to sell more of their creations online.

Michelle House

With 18 years’ experience in finance business management and marketing in the corporate world, SME and micro business world, Michelle has discovered the way we manage our money in our life is reflected in our business. Michelle applied her ‘real word’ financial strategies to her SME’s, micro businesses AND her life which has helped her clients find the balance between the things the need and want through her company RICH Living.

Feminine Leadership
Susan Pearse

Susan is a best-selling author , business expert and co-Founder of Mind Gardener who, for over 15 years, has introduced her mind gardening techniques into some of Australia’s largest and most high profile businesses. She is a key adviser to CEOs and business owners who are looking to achieve incredible results, but with an equally positive personal impact

Frances Pratt

Online sales strategist, Frances Pratt is passionate about helping people who don’t like selling. Frances will help you to change the way you view sales. Selling isn’t a performance and it isn’t manipulation. Selling is simply a matter of fulfilling a need, or solving a problem. It’s a journey you take with your client.

Time Management
Peace Mitchell

Peace is an award winning entrepreneur. Passionate about supporting women to create a life that works around their family, Peace shares her tips, tools and strategies for creating work life bliss and a business that works for you and your family.

Combining comprehensive education with a powerful mastermind group and real connection to Inspirational role models to help you create the life you’ve been dreaming of living

What's included and how does it work?



Different people have different learning styles and preferences and in this program you can choose to watch videos, listen to audio or read transcripts so that you can learn anywhere, anytime.

Unlike other courses, this program has been designed to fit into women’s busy lives.

We wanted an incubator program that would work for women in start-up mode, women with young families, women working a full time job while they build their start-up and all the other women who want to learn but can’t commit to full-time study and are looking for an alternative solution.

We wanted a program that they could easily fit into their days, with short, sharp, relevant content delivered in a range of formats. For each lesson you can access video, audio or printable transcripts.

For each module you will receive:

Video Tutorial

Audio recording


Assessment task


The Secrets to Success series features interviews from some of Australia’s most successful female founders. Learn from and be inspired by women who started out just like you and have now become successful entrepreneurs from a range of  industries nationally and internationally.

Interviews with entrepreneurs from the tech, food, fashion, online, publishing, product, retail and service industries

Real advice from women that are running successful companies and are leaders in their industry.


Access to the resources you need to succeed

The Women’s Business School website is where you’ll find all of the course content, video and audio recordings and workbooks, Secrets to Success series videos plus a resource library with helpful checklists, information on how to start your business, printable planners and more!


Bring your questions and connect live with successful female founders

Each month we feature special guest speakers to give you the opportunity to hear their story first hand, ask questions, gain advice and talk directly with industry leaders from a range of fields who can help you grow your business. Having direct access to connect with women of this caliber is one of the most exclusive opportunities that being a part of this program offers.

One hour live online Q & A session with special guest speaker and industry expert held each month


The online group is your goto place for networking, help, business advice, resources and support.

Anytime you need to you can come to ask questions, watch videos, network, ask for help or just connect, chat and feel supported. This is a private group and a safe space for you to share about what’s happening in your business.

By being part of this program you’ll have life time support from our mentors, experts and a whole community of women just like you running a business.



“The Women’s Business School has been such a positive injection for my business. Being a mum is super-important to me, and I was interested in learning more about growing my business alongside other mums who were in a similar situation to me. Most of us mumpreneurs are involved in a bit of a crazy juggle at times, and I really appreciated that I could be fully ‘me’ as I did this course, and that I didn’t have to pretend that I was ‘just’ a worker or business owner who wasn’t involved in that juggle. The Brisbane Masterclass was such a great opportunity to get dressed up and spend the day focused on thinking about my business. The presentations from Peace, Katy and the other women were spot on, and the conversations with other course participants were encouraging. I enjoyed hearing other women’s business stories and dreams, and also hearing their feedback on mine. The vibe was fun and supportive, and I loved that. I came away with heaps of ideas for my business. What I really appreciated though was the opportunity to then slow down and spend a month thinking through each of the course components. The delivery format is flexible, and I’ve found myself watching the presentations and reading the books on my work computer, in bed, on a train, and even by the pool as my kids do their swimming lessons! The course organisers and presenters all make you feel like they are on your side, cheering you on, and that has given me increased confidence in putting my ideas into practice. The Marketing component was especially helpful for me. It was an area that I knew I had no natural talent or experience in, but the ideas were so clearly expressed and so practical that I put some of them into place straight away. My business went from having a steady trickle of work to just that tiny bit too much. I am loving having so much work coming in, and I know that so much of it has to do with the practical steps I took after completing the Marketing Assignment.” Tori Walker, The Women’s Business School



Flexible learning designed for busy lives

Designed with the needs of women in mind the delivery of this program is unique. Pre-recorded video tutorials and core course content available in video, audio or printable transcripts format.

Secrets to Success Interview Series

The Secrets to Success series features interviews with some of Australia’s most successful women. Be inspired by women who started out just like you and have now become successful entrepreneurs nationally and internationally.

Industry expert Q & A

Featuring special guest speakers, our live online industry expert Q & A sessions allow you to talk directly with experienced women in business. Connection with women of this caliber is just one of the exclusive and unique opportunities this program offers that you won’t get anywhere else.

Lifetime membership and support

We know from experience that business can be challenging and you’ll always need the support of a tribe on the same journey as you to provide you with referrals, offer advice, elevate you in your time of need and cheer you on when you’re celebrating success.

24/7 Round the clock online support

The online hub is your one stop shop for networking, business advice, resources and support. These are all available for you to access when you need them, whether that’s at 2pm or 2am, the online hub is always open for you to ask questions and get help.

Strategies you can implement right now

It takes knowledge, understanding and action to implement powerful marketing campaigns, analyse your finances, think strategically and create innovative ideas and we provide you with the tools, techniques and strategies to achieve this.


Learn the skills you need to succeed from our team of mentors and business experts, with video tutorials, printable workbooks, and group coaching calls.


Be inspired by the stories of success from female founders across a range of industries. Hear how they overcame challenges to create amazing global brands.


Meet and be motivated by women like you following their own journey as entrepreneurs, who share the same passion, drive and determination to succeed that you do.


Find the confidence and strength to reach your true potential with the support, encouragement and guidance from a powerful community of women all over Australia.

Powerful connections with female founders and lifetime access to the community to help you feel inspired, supported and empowered to succeed.

About Us

Hi we’re Peace Mitchell and Katy Garner and if you haven’t already guessed we’re passionate about supporting women. We believe that to change the world we simply need to begin by helping women. When women are well and happy they can care for their families, when families are well and happy that flows on to their communities and when communities are well and happy that flows on to help whole nations!

Investing in women has the potential to improve the outcomes for education, mental health, physical health and social wellbeing for now and for the future.

This idea was what inspired us to create AusMumpreneur, Australia’s number 1 online community for mums in business, which supports, elevates, celebrates, represents and inspires the thousands of women who have created their own businesses that work around their family life.

We love what we do and we’ve been featured in national and international media including, 7news, The Today Show, Sunrise, Today Tonight, Cosmopolitan, The Herald Sun, The Australian and hundreds of other publications.

Together we’ve written numerous books including ‘How to create your own successful and profitable business from home’ which is sold in bookstores nationally. We’re also the authors of Amazing Mumpreneurs, The 7 secrets to standing out and What I wish I knew before I became a mother.

We’ve traveled all over Australia working with women in business and helping them to develop their business at our conferences and live events.

We’re passionate about being a voice for women and have been active in advocating for more recognition of the work of Australia’s mums in business with State and Federal politicians, to encourage more funding and support for women in business. We’ve been pivotal in changing local government legislation, calling for a national conversation and thanks to our lobbying the Queensland Government recently announced $1 Million in support for home-based business owners.

Katy has a background in events and has hosted large-scale community events for thousands of people. Peace is passionate about education and is a qualified teacher who has taught both in Australia and internationally.

We’ve been awarded for our work in the community and in business, with Peace receiving the Australia Day Citizen of the Year award and Katy being awarded Young Entrepreneur of the Year.

We’ve participated on boards, Peace as a member of the board of management of Playgroup Queensland and Katy as a member of the Queensland Government Small business Advisory Board.

We’ve founded our own non-profit organisation, Mothers Helping Others, a community group with an aim to improve the lives of families. Raising over $80,000 in fundraising to build playgrounds, introducing literacy programs, parenting programs, photography workshops, and a supported playgroup for young parents.

But most importantly we are mothers. We have 7 children between us and are living proof that you can make business and family work. We understand the challenges women face as mothers starting new businesses and are passionate about ensuring women feel supported to find success through our online community, business school, events and annual Awards and Conference.

Why we created this program

We really struggled when we started out as entrepreneurs. We had big ideas, passion and energy but without the support of a network of other founders around us, little experience in sales and marketing and the isolation of working from home, it was difficult to get our ideas off the ground.


As new mums when we started AusMumpreneur, there was also the pressure of juggling everything at once with our young families. We wanted to be with our babies and have the time to play with them but we were also serious about our start-up and growing it to be a national brand.


There were times where the challenges seemed insurmountable and we wanted to give up but with the support of the AusMumpreneur community of generous and encouraging women who were also on a similar journey to us we found the confidence to keep going, to trust ourselves and to believe in our vision. Through trial and error and investing in as much learning as we could we have come to know what works and what doesn’t and the essential things all businesses need to survive.

This is the program we wish existed when we were starting out, it didn’t exist so we created it and we are so excited to now be able to share this with you.


We’ve gathered the amazing mentors and experts we trust and use in ourselves to bring you the most up-to-the minute advice on social media marketing, branding, sales, finances, time management and more.

Peace and Katy founders of AusMumpreneur Awards, Network and Conferences

We can help you

We’ve created a life that gives us everything we want for ourselves and our families

And we’re passionate about helping other women to do it too

Because we believe you have the power to change your life

We believe in you and your potential and we are committed to helping you recognise that potential too.

The world needs YOU to be happy, successful and fulfilled because when women are  supported to achieve their potential the social, health and economic benefits flow on through to their family, the local community and beyond creating a positive ripple effect that can be felt far beyond that one individual.

This is why we believe that investing in women is the most powerful way to change the world.

It's time

for you to step into your magnificence and share your gifts with the world

Apply Here

This program has been specially

designed for busy women

You’ll receive:

Business education

Powerful introductions



Skills and strategies

Monthly live chat Q & A with special guests

Mastermind support group

Easy to implement strategies

Video Masterclass tutorials

The Secrets to Success Series

Flexible learning


Activity sheets

Access to our business experts

Connection with fellow business owners

Resource Library

Business Templates

Self Paced Content

Business Tools & Tips

Ongoing Support and Advice

Life Time Access

Up to Date Business Advice

Apply Here

“When I signed up to The Women’s Business School I had an idea and no real clue how to turn it into a business. Now, 4 months in, my business is in the development phase, I have a business plan, a marketing plan and I’m currently learning how to deal with social media and how best to use it! On top of all of the practical information I have received, I have also met some amazing and inspirational women. I truly believe that we need to surround ourselves with like-minded people in order to succeed and The Women’s Business School has allowed me to connect with and turn to so many incredible women. I can honestly say that if not for this program I’d still just have an idea. This program has taught me to believe in my own abilities and to go for it. I’m very grateful to be a part of something so special.” Anna Braithwaite, The Women’s Business School


Who is this program for?

This program is right for you if:

You’re committed to growing personally and professionally
You’re 100% committed to learning new things
You’re willing to actively watch the videos, attend the calls, do the assessment and implement what you learn
You really want to succeed and you’re ready to do what it takes to change your life
You’re committed to investing in yourself and scaling your start-up
You’re excited about the potential of your venture
You know you have a great idea and know you can do this!

Who is this program NOT for?

This won’t be right for you if:

You just want to read or watch course content without following through with the necessary action
You aren’t willing to try new things or implement what you’ve learned
You prefer to just ‘go with the flow’ instead of being strategic and in control of your destiny
You think its ok to skip homework or hand in half completed work
You don’t believe in the importance of investing in your personal development
You don’t think you need a business plan to run a successful business

Why Is This Program Different

This award-winning program gives you access to successful and accomplished entrepreneurs in your industry who you can connect with, learn from and be guided by.
We know firsthand how frustrating it is to attend a conference, course or event where all the presenters are men, giving examples of things other men have said and done or presenting quotes by men from books written by men. What about women, what does their perspective look like, how are they making it work and what does it take to be a successful businesswoman?
It was this yearning to hear more from high-level women entrepreneurs which inspired us to bring together some of Australia’s and the world’s most incredible, passionate, knowledgeable women we could find, a diverse range of women we know that you will relate to, who understand the challenges female founders face and are shaking things up in their industry right now!
Apply Now

What our students say


Ok Are you ready to do this!

Each cohort is strictly limited to 30 participants. Numbers are restricted so we can work closely with all participants to maximize their results.